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Insurance Marketing That Brings in Quote Requests You Can Track.

Insurance buyers compare for weeks and click some of the most expensive ads in search. We build the pages that earn their trust, run Google Ads that reach people ready for a quote, and track every quote and call back to its source.

  • Quote requests and calls tracked to the source
  • Content written within your compliance rules
  • Flat monthly fees, never a percentage of ad spend
+223.5%

more website users, year over year, for a home warranty provider we run SEO and Google Ads for.

Rather talk it through? see each service and what it costs

Where Should You Start?

  1. 1Your goal
  2. 2Your site
  3. 3Book call

What do you need most?

We would start withGoogle Ads for insuranceFrom $1,500 a monthTighter keywords, quote and call tracking, and landing pages that turn more clicks into quotes.What changes for you, and pricing

Real Results, From the Client's Own Dashboards

Every figure comes straight from the client's own accounts. The client's name is withheld, so the result is shown by industry.

Home warranty and insuranceGoogle AdsSEOSource: Google Analytics and Google Ads

A home warranty provider that grew from near zero to 4,186 monthly users

A home warranty company competing against national insurance budgets. SEO built organic demand from almost nothing while Google Ads delivered warranty sign-ups every month.

  • SEO for plan, coverage and pricing pages
  • Google Ads tuned for warranty sign-ups
  • Form tracking from first click to completed sign-up
+223.5%users, year over year
219warranty conversions a month from Google Ads
+58.7%more Google Ads conversions
+190.6%sessions, year over year
Google AnalyticsYear over year and month over month
MeasureValueYear over yearMonth over month
Sessions5,158+190.6%+7.4%
Total users4,186+223.5%+7.7%
Key events933+14.1%+11.3%
New users3,595+6.4%
Form starts797+11.9%

Total users up 223.5% year over year through SEO, from near zero to 4,186 a month, while Google Ads delivered 219 warranty conversions a month.

Read the full case study

How We Help Insurance Companies

Two services with their own page on what changes for insurance, and AI search for the questions buyers now ask chatbots.

What Makes Insurance Marketing Hard

Insurance sits in Google's highest-trust category and pays some of the highest prices per lead. These four gaps cost the most.

Researchers clicking quote ads

Searches for definitions, jobs and claims numbers trigger quote ads unless keywords are managed closely.

Content without a named expert

Anonymous articles about cover struggle to rank for topics that affect people's finances.

Quotes the ad platform never sees

When quotes finish on the phone or in a CRM, bidding learns from form fills instead of policies.

Claims that need care

State advertising rules require every claim to be truthful and not misleading, on the page and in the ad.

The numbers for insurance

Rules to get right

State advertising rules

Insurance advertising is regulated by each state's insurance department, and many states base their rules on NAIC model regulations that require ads to be truthful and not misleading, in fact or by implication. Your pages and ads are held to that standard.

NAIC model regulation on insurance advertisements

Google's financial services checks

Google requires financial services verification before insurance ads can run in a growing list of countries, including 24 European markets from July 2026. US advertisers are not in scope under that update; check before advertising abroad.

Google Ads policy update, June 2026

Content held to a higher standard

Google says its systems give even more weight to experience, expertise and trust for topics that affect people's financial stability. Named experts, licensing details and plain explanations of cover matter.

Google: creating helpful, reliable content

Guides for Insurance Companies

Written from our client work and checked against their sources.

How to lower your cost per lead in Google Ads: 8 fixes

Eight fixes that lower cost per lead in Google Ads: tracking, search terms, negative keywords, match types, ads, landing pages, bidding and your schedule.

Read the guide

How much does PPC management cost? Fees, models and ad spend

What Google Ads management costs in 2026: the fee models agencies use, what you pay Google on top, typical cost per lead by industry, and our flat fees.

Read the guide

What are SEO services? What's included and what to expect

What SEO services include, from technical fixes and content to links, local SEO and reporting, how long they take, and how to tell a good provider apart.

Read the guide

Questions From Insurance Companies

What is a good cost per lead for insurance?
LocalIQ's 2026 benchmarks put finance and insurance at $74.44 per lead on Google Ads, with a 2.64% conversion rate. Your target should come from your policy margins and close rate.
Is SEO or Google Ads better for an insurance company?
Google Ads bring quote requests this month but cost the most per click. SEO builds the product and quote pages that keep bringing buyers without paying per click. Many insurers run both, with ads first while rankings build.
Can you write content that passes our compliance review?
Yes. We write to your rules, cite sources and build review time into the plan. Nothing goes live without your approval.
Do you work with independent agencies as well as carriers?
Yes. Local agencies also get Business Profile and local page work, while carriers and national brands need more product and comparison content.
How do you charge?
Flat monthly fees: Google Ads management from $1,500 a month and SEO from $3,500 a month, never a percentage of ad spend.

Get a Plan for Your Business

Tell us about your business and we will send a free proposal within one working day.