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Healthcare Marketing for Clinics That Fills the Consultation Calendar.

Patients research procedures, clinicians and costs before they book, and health is a sensitive category for ads and tracking. We build procedure pages with real expertise, run Google Ads within the rules, and count consultations without handling health data.

  • Consultations and calls tracked, health details kept out
  • Procedure pages reviewed by your clinicians
  • Flat monthly fees, never a percentage of ad spend
113

Google Ads conversions in one month for a plastic surgery clinic, with 26 consultations scheduled.

Rather talk it through? see each service and what it costs

Where Should Your Clinic Start?

  1. 1Your goal
  2. 2Your site
  3. 3Book call

What do you need most?

We would start withGoogle Ads for clinicsFrom $1,500 a monthProcedure-level campaigns within Google's health rules, with consultations tracked safely.What changes for you, and pricing

Real Results, From the Client's Own Dashboards

Every figure comes straight from the client's own accounts. The client's name is withheld, so the result is shown by industry.

Plastic surgery and healthcareGoogle AdsSEOSource: Google Analytics and Google Ads

A plastic surgery clinic turning ad clicks into booked consultations

A plastic and reconstructive surgery clinic in a competitive medical market needed booked consultations, not just visits. We ran Google Ads and SEO with tracking on every form, call and consultation booking.

  • Google Ads built around consultation intent
  • SEO for procedure and treatment pages
  • Tracking on forms, calls and consultation bookings
113Google Ads conversions in one month
26consultations scheduled in one month
13.3%of website visitors converted
+32.6%key events, month over month
One month of resultsMonth over month
MeasureThis monthChange
Key events293+32.6%
Form submissions74+27.6%
New users2,376+2.6%
Phone clicks38
Consultations scheduled26

74 form submissions, 38 phone clicks and 26 consultations scheduled in a single month, with Google Ads delivering 113 conversions.

Read the full case study

How We Help Healthcare Clinics

Two services with their own page on what changes for a clinic, and local SEO for every location.

What Clinic Marketing Has to Get Right

Medical topics are held to Google's highest standard for trust, and patient privacy limits what can be tracked.

Pages that do not answer patients

Patients want to know who a treatment suits, the risks, the recovery and the cost before they book.

Tracking that touches health data

Pixels on booking forms and portals can send health details to ad platforms. Count the request, not its reason.

Ads without remarketing

Google does not allow your own audience lists for health, so campaigns have to win on search intent.

Missed calls from paid clicks

A call nobody answers is a paid click wasted. Call ads should run only when the front desk can pick up.

The numbers for healthcare clinics

Rules to get right

Tracking and patient privacy

In June 2024 a federal court vacated part of HHS guidance on tracking technologies for pages that need no login, and HHS dropped its appeal. Tracking that touches patient portals, booking forms or health details can still involve protected health information, so we keep health details out of analytics and ad platforms.

AHA News, August 2024

No remarketing lists for health

Google treats health as a sensitive category: advertisers cannot use their own audience lists, such as remarketing lists, for health services. Campaigns run on search intent and Google's predefined audiences instead.

Google personalized advertising policy

Medical content held to a higher standard

Google says its systems give even more weight to experience, expertise and trust for topics that affect health. Procedure pages need named clinicians, real credentials and plain answers about risks, recovery and cost.

Google: creating helpful, reliable content

Guides for Healthcare Clinics

Written from our client work and checked against their sources.

How to lower your cost per lead in Google Ads: 8 fixes

Eight fixes that lower cost per lead in Google Ads: tracking, search terms, negative keywords, match types, ads, landing pages, bidding and your schedule.

Read the guide

What is local SEO? How it works and who needs it

Local SEO explained: how Google picks the businesses in the map pack, what local SEO work involves, who needs it, and how it now reaches AI search too.

Read the guide

How much does SEO cost in 2026? Real prices and what drives them

What SEO really costs in 2026: retainer, hourly and project prices from two industry surveys, what changes the price, and our own prices in full.

Read the guide

Questions From Healthcare Clinics

Is digital marketing HIPAA-safe?
It can be. We track that a consultation was requested, not what it was for, and keep health details out of analytics and ad platforms. Your privacy counsel should confirm the setup.
Can clinics use remarketing on Google Ads?
Not with your own audience lists for health services: Google treats health as a sensitive category. Campaigns use search intent and Google's predefined audiences instead.
What is a good cost per lead for a clinic?
LocalIQ's 2026 benchmarks put physicians and surgeons at $40.04 per lead and dentists at $72.97 on Google Ads. Your target should come from the value of a patient and your close rate.
Who writes the medical content?
We draft and edit; your clinicians review and approve every medical claim and are named on the page.
Do you work with multi-location clinic groups?
Yes. Each location gets its own Business Profile work and page, and our SEO plans include a multi-location option.

Get a Plan for Your Business

Tell us about your business and we will send a free proposal within one working day.