We only use figures we can source. These are the benchmarks behind both tools, plus the services that bring leads without paying for every click.
What is a good cost per lead for insurance ads?
LocalIQ's 2026 benchmarks put finance and insurance at $74.44 per lead on average, with a 2.64% conversion rate. Your target should come from your policy margins and close rate, not the average.
Do insurance advertisers need Google verification?
In a growing list of countries, yes: Google requires financial services verification for insurance ads there, including 24 European markets from July 2026. US advertisers are not in scope under that update.
How do you charge?
A flat monthly fee by ad spend band, starting at $1,500 a month, never a percentage of spend. Ad spend goes directly to Google from your account.
Can you send quotes back to Google Ads?
Yes. Importing closed or qualified quotes as offline conversions lets bidding learn which leads become policies.
What are PPC services, and why do you need them?
PPC services run your pay-per-click advertising, mostly Google Ads: choosing the searches to show for, writing the ads, setting bids and budgets, building landing pages and tracking the leads. You need them when ads are a real part of how you win customers and nobody has time to watch the account every week.
What is PPC management?
PPC management is the ongoing part: reviewing search terms, adding negative keywords, moving budget and bids toward what converts, and testing ads and pages every month. Done well, it is judged on cost per lead, not clicks.
What is included in your PPC advertising services?
An account audit, a conversion and call tracking rebuild, an account restructure, landing pages for your best ad groups, search term and bid management, monthly ad and page tests, and a report that leads with cost per lead. The table above lists every part and what it is worth on its own.
How much do PPC services cost?
Our fee is flat by ad spend band: $1,500 a month for up to $10,000 of ad spend, $2,500 up to $30,000, and $4,500 up to $75,000, plus a $1,000 setup fee waived on quarterly prepay. The PPC audit on its own is $750. Ad spend is paid to Google directly.
How long does Google Ads take to work?
Ads can show as soon as they are approved, so tracking and waste fixes can move the numbers within weeks. Bid strategies need a few weeks of conversion data to settle, which is why the guarantee is measured at 90 days.
Is Google Ads better than SEO?
They do different jobs. Google Ads brings leads as soon as the account is right and stops when you stop paying; SEO takes longer and keeps working. Many clients run both, and the calculator above shows whether ads pay at your numbers.
Are your PPC services affordable for small businesses?
Our fee starts at $1,500 a month, so under about $1,500 of ad spend it would be most of your budget. In that case we suggest the $750 audit and a tighter setup you can run yourself, or local SEO if most of your customers are nearby.
Do I need PPC services near me?
No. We run Google Ads accounts for businesses across the US from our teams in the USA, the UK and Dubai. What matters is knowing your market: the searches your buyers type, your competitors' ads and the areas you serve.
What happens if the guarantee kicks in?
We keep managing the account with no fee until your cost per lead drops below the baseline. No cap and no claim form. Billing resumes the month it does. Ad spend is still paid to Google.
What does the free PPC audit involve?
Read-only access to your account for a few days, a review of search terms, tracking, structure and landing pages, and a 30-minute call on what we found. You keep the findings either way.