Barbershop Local SEO Case Study: 11,886 "Book Now" Clicks in a Month
A barbershop group with three locations wanted more bookings and calls from people searching nearby. We ran Google Ads, SEO and local SEO as one plan, with each location's Google Business Profile managed as its own storefront.
Source: Google Analytics and Google Business Profile
What We Did
- Google Ads focused on booking and call intent
- SEO for the brand site, booking and shop pages
- A managed Google Business Profile for every location
The Results
76,152 appointment availability checks and 15,016 online purchases in one month, both up month over month, alongside 234+ phone clicks and 11,886 "Book Now" clicks.
| Location | Profile interactions | Views | Website clicks | Directions |
|---|---|---|---|---|
| Location 1 | 1,007 (+22.1%) | 3,574 (+20.2%) | 429 (+16.9%) | 288 (+22.6%) |
| Location 2 | 1,295 (+6.1%) | 10,572 (+8.4%) | 513 (+4.1%) | 407 (+19.4%) |
| Location 3 | 890 (+33.8%) | 3,194 (+23.1%) | 384 (+20.0%) | 291 (+79.6%) |
Every location grew profile interactions, views, website clicks and driving directions in the same month.
Every Figure, as the Dashboard Shows It
Period: Google Analytics year over year and month over month; Google Business Profile month over month. Source: Google Analytics 4 and Google Ads. Only positive movements are published.
| Measure | Figure | Change |
|---|---|---|
| "Book Now" clicks in a month | 11,886 | +10.8% month over month |
| Phone clicks in a month | 234+ | +47.2% month over month |
| Sessions | 28.1K | +6.7% year over year |
| Total users | 18,210 | +9.3% year over year |
| New users | 14,892 | +4.0% year over year |
| Key events (booking and shop funnel) | 17,776 | +5,008% year over year |
| Appointment availability checks | 76,152 | +21.7% month over month |
| Online purchases | 15,016 | +5.1% month over month |
| Location 1: profile interactions, views, website clicks, directions | 1,007 / 3,574 / 429 / 288 | +22.1% / +20.2% / +16.9% / +22.6% month over month |
| Location 2: profile interactions, views, website clicks, directions | 1,295 / 10,572 / 513 / 407 | +6.1% / +8.4% / +4.1% / +19.4% month over month |
| Location 3: profile interactions, views, website clicks, directions | 890 / 3,194 / 384 / 291 | +33.8% / +23.1% / +20.0% / +79.6% month over month |
The Services Behind These Results
Services Built for Salons and Barbershops
- SEO services for salons and barbershopsWhat changes for salons and barbershops, with benchmarks and the rules that apply
- Local SEO services for salons and barbershopsWhat changes for salons and barbershops, with benchmarks and the rules that apply
- PPC management for salons and barbershopsWhat changes for salons and barbershops, with benchmarks and the rules that apply
Related Guides
Want Results Like These?
Tell us about your business and we will send a free proposal within one working day.