Flower Store Ecommerce SEO Case Study: Sales Up About 30 Times in a Year
A UK store selling flowers and gifts online, growing from a small base. We ran SEO for its category and product pages and made the store visible in AI search answers.
Source: Shopify Analytics
£184.6Ktotal sales in a year, up about 2,900%
1,713orders in the year, up about 3,100%
£183.5Konline store sales, up about 3,100%
+59%returning customer rate, year over year
What We Did
- SEO for category and product pages
- AI search visibility so answers can name the store
- Sales tracked in Shopify
The Results
£184,578.65 in total sales in a year, about 30 times the year before, from 1,713 orders, with the returning customer rate up 59%.
Shopify AnalyticsYear over year
| Measure | This year | Change |
|---|---|---|
| Total sales | £184,578.65 | +2.9K% |
| Gross sales | £182,562.89 | +2.9K% |
| Net sales | £166,975.32 | +2.7K% |
| Orders | 1,713 | +3.1K% |
| Orders fulfilled | 1,705 | +3.8K% |
| Returning customer rate | 3% | +59% |
Shopify shows growth of this size in thousands: +2.9K% is about 2,900%, or roughly 30 times the year before.
Every Figure, as the Dashboard Shows It
Period: Shopify, 24 Sep 2025 to 24 Sep 2026 against 23 Sep 2024 to 23 Sep 2025. Source: the client's own dashboards. Only positive movements are published.
| Measure | Figure | Change |
|---|---|---|
| Total sales | £184,578.65 | +2.9K% year over year |
| Gross sales | £182,562.89 | +2.9K% year over year |
| Net sales | £166,975.32 | +2.7K% year over year |
| Orders | 1,713 | +3.1K% year over year |
| Orders fulfilled | 1,705 | +3.8K% year over year |
| Online store sales | £183.5K | +3.1K% year over year |
| Returning customer rate | 3% | +59% year over year |
| Top three product lines | £26.9K / £17.7K / £12.2K | +2K% / +3.8K% / +2.1K% year over year |
The Services Behind These Results
Services Built for Retail and Ecommerce Stores
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