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Retail and Ecommerce Marketing That Grows Orders, Not Just Clicks.

Shoppers find products through Google, shopping ads and now AI answers that recommend what to buy. We make your category and product pages the ones they land on, ready before the seasons that sell, and measure it in orders.

  • Measured in orders and revenue, not traffic
  • Product data that matches every page
  • Seasonal pages live before the rush
1,713

orders in a year for a flower and gift store, up about 3,100% on the year before.

Rather talk it through? see each service and what it costs

Where Should Your Store Start?

  1. 1Your goal
  2. 2Your site
  3. 3Book call

What do you need most?

We would start withSEO for retailFrom $3,500 a monthCategory and product pages that win the searches shoppers make, measured in orders.What changes for you, and pricing

Real Results, From the Client's Own Dashboards

Every figure comes straight from the client's own accounts. The client's name is withheld, so the result is shown by industry.

Online flower and gift storeSEOAI search optimizationSource: Shopify Analytics

An online flower and gift store that grew sales about 30 times in a year

A UK store selling flowers and gifts online, growing from a small base. We ran SEO for its category and product pages and made the store visible in AI search answers.

  • SEO for category and product pages
  • AI search visibility so answers can name the store
  • Sales tracked in Shopify
£184.6Ktotal sales in a year, up about 2,900%
1,713orders in the year, up about 3,100%
£183.5Konline store sales, up about 3,100%
+59%returning customer rate, year over year
Shopify AnalyticsYear over year
MeasureThis yearChange
Total sales£184,578.65+2.9K%
Gross sales£182,562.89+2.9K%
Net sales£166,975.32+2.7K%
Orders1,713+3.1K%
Orders fulfilled1,705+3.8K%
Returning customer rate3%+59%

Shopify shows growth of this size in thousands: +2.9K% is about 2,900%, or roughly 30 times the year before.

£184,578.65 in total sales in a year, about 30 times the year before, from 1,713 orders, with the returning customer rate up 59%.

Read the full case study

How We Help Retail and Ecommerce Stores

Two services with their own page on what changes for a store, plus ecommerce SEO for larger catalogs and Google Ads for sales now.

Where Store Marketing Wins or Loses

A store's growth rests on its category pages, its product data and its timing.

Category pages nobody finds

Most buying searches match a category, not a product, and thin category pages rarely rank.

Seasons planned too late

Pages for gifting peaks need to be live and linked months ahead to rank in time.

Product data that does not match

Prices, stock and reviews in structured data must match the page, or rich results and AI answers pass you by.

Traffic without revenue

Without the store, Analytics and Search Console connected, nobody knows which work sells.

The numbers for retail and ecommerce

Rules to get right

Product data must match the page

Google's structured data policies say markup must be a true representation of the page: prices, availability and reviews in your product data have to match what shoppers see.

Google structured data policies

Reviews you can stand behind

The FTC's rule bans buying, selling or faking reviews and testimonials, with civil penalties for knowing violations, since October 21, 2024.

FTC final rule on fake reviews

AI shopping answers are organic

OpenAI says the products ChatGPT shows are chosen independently and are not ads, based on publicly available product pages. Clear product data and trusted reviews are how a store gets picked.

OpenAI: shopping with ChatGPT search

Guides for Retail and Ecommerce Stores

Written from our client work and checked against their sources.

What is ecommerce SEO? A practical guide for online stores

Ecommerce SEO explained: how online stores win organic orders through category and product pages, technical fixes, structured data and shopping results.

Read the guide

How much does ecommerce SEO cost? Pricing for online stores

What ecommerce SEO costs in 2026, why stores cost more than service sites, what a plan should cover, how to judge it by revenue, and our own prices.

Read the guide

What is generative engine optimization (GEO)? A plain guide

Generative engine optimization (GEO) gets your business named in ChatGPT, Gemini, Perplexity and Google AI answers. What it is, how it works, where to start.

Read the guide

Questions From Retail and Ecommerce Stores

What marketing works best for an online store?
Category and product SEO usually returns the most over time and Google Ads bring sales now. Clear product data also decides whether AI shopping answers recommend you.
Can we pay to appear in ChatGPT shopping results?
No. OpenAI says the products ChatGPT shows are chosen independently and are not ads. Clear product data, reviews and mentions are how a store gets picked.
When should we start marketing for a seasonal peak?
Months before it. Pages need time to be crawled, ranked and linked, so seasonal work usually starts a quarter ahead.
Do you work with Shopify stores?
Yes. Our flower and gift store client runs on Shopify, and we measure results in its own Shopify reports.
What does it cost?
SEO starts at $3,500 a month, AI search optimization at $1,500 for an audit or $3,500 a month, and Google Ads management at $1,500 a month. Larger catalogs usually suit ecommerce SEO at $5,000 a month on a 12-month plan.

Get a Plan for Your Business

Tell us about your business and we will send a free proposal within one working day.