Terms of Use

Using the Site

You may use the site and its tools for your own business. Please do not overload the tools, try to break them, scrape the site in bulk or use it for anything unlawful. We may block access that harms the site or other visitors.

Free Tools and Estimates

The free tools and calculators are free to use and are provided as they are. Their results are estimates built from the numbers you enter and from published data we cite. They are not a promise of any ranking, traffic, citation or revenue, and they are not financial or legal advice.

When a tool checks a web page, it reads only pages that are publicly available at the address you enter.

Prices, Offers and Guarantees

Prices on the site are in US dollars and can change. The price and terms that apply to you are the ones in your written proposal or agreement.

Our guarantees promise measurable movement against a baseline we agree with you, under the written conditions that come with your agreement. They never promise a specific position or citation.

Content

The words, designs, tools and data on this site belong to us or to the sources we credit. You may quote short parts with a link back. Anything you send us stays yours; you let us use it to reply and to do the work you asked for.

Limits of Our Liability

We work to keep the site accurate and available, but we cannot promise it will always be error free or online. As far as the law allows, we are not liable for losses that come from relying on the free tools or the site's general information. Nothing in these terms limits liability that cannot be limited by law.

Governing Law

These terms are governed by the laws of the country where we are registered.

Changes and Contact

If we change these terms we update the date at the top. Questions go to our privacy address.