We only use figures we can source. These are the studies behind the tools on this page, plus the services that work alongside ecommerce SEO.
Google click-through rate by position
Advanced Web Ranking's monthly study of US search results, the curve behind the category value estimator.
Read moreConversion rate benchmarks by industry
Ruler Analytics' 2026 benchmarks, including retail and ecommerce, used in both tools.
Read moreAI search optimization
How we get brands and products named in ChatGPT, Gemini, Perplexity and Google's AI answers.
Read morePPC services
Google Ads at a flat fee, for sales while organic rankings build.
Read moreWhat is ecommerce SEO?
Ecommerce SEO is the work of getting an online store's category and product pages found in search results and AI answers, and turning those visits into orders. It covers the technical health of the store, category and product pages, structured data, content and links.
Why is SEO important for ecommerce?
Because buyers search for what they want before they know which store sells it. Ranking category pages for those searches brings sales you do not pay for per click, and the traffic keeps coming after the work is done.
How much does ecommerce SEO cost?
Our ecommerce SEO is $5,000 a month with a $25,000 setup. Commit to 12 months and the setup is waived, with a 90-day exit if organic revenue has not grown. The audit on its own is $1,500. The calculator above shows how many extra orders cover the fee.
Why do you waive the setup on a 12-month plan?
SEO compounds, so the best results come in the second half of the year. Waiving the setup rewards stores that give it that time, and the 90-day exit means you are not locked in if nothing is moving.
What counts as progress for the 90-day exit?
More revenue from organic search, including AI answers, in days 1 to 90 than in the 90 days before, or than the same 90 days last year if your sales are seasonal. We agree the baseline from Shopify and GA4 before we start.
How do you optimize ecommerce product pages for SEO?
We rewrite product templates so titles and descriptions answer what buyers ask, add price, stock and review markup, fix duplicate product addresses, and link products back to their categories and guides.
Do ecommerce sites need SEO and PPC?
Most do best with both: Google Ads and shopping ads bring sales now, and SEO brings sales you do not pay for per click as rankings grow. The calculator shows whether SEO pays at your numbers; our PPC page covers ads.
How do ecommerce businesses use AI for SEO?
The useful part is being named when buyers ask AI what to buy. That needs clear product and brand information, answer-first guides and mentions on trusted sites. The store in our results ran SEO and AI search visibility together.
How long does ecommerce SEO take?
Technical and category fixes can move rankings within weeks of being crawled; content and links build over months. That is why the plan runs 12 months, with the 90-day exit as your check.
Which platforms do you work with?
Most of our store work is on Shopify. We review other platforms case by case on the audit call and tell you honestly if we are the right fit.
How do I find a reliable ecommerce SEO company?
Ask to see results in a store's own dashboard, how they report (orders and revenue, not rankings alone), who owns the content and accounts, and what happens if nothing moves. Our answers are on this page: Shopify results, revenue reporting, you own everything, and the 90-day exit.
What does the free ecommerce SEO audit involve?
We crawl your store, check your top categories, product pages and tracking, and walk you through what we found on a 30-minute call. You keep the findings either way.