Free SEO Audit for Any Page
Enter any page. We read it the way Google does, score it out of 100 and tell you what to fix first.
- 18 checks, each with the fix
- Speed scores from Google's own test
- Free, no signup, no email wall
What the Audit Checks, and Why
The score is out of 100. Each check carries the points shown, and a warning earns half. Speed is shown separately, so the score means the same on every site and every test.
Indexing 30 points
- The page loads 8 points
- Google indexes pages that answer with status 200. Chains of redirects slow crawling and can lose signals on the way. Google: HTTP status codes
- Google may index it 10 points
- A noindex tag or header keeps the page out of Google, however good it is. Google: robots meta tag
- robots.txt lets Google crawl it 6 points
- If robots.txt blocks Googlebot, Google cannot read the page, so it cannot rank it on its content. Google: robots.txt
- Canonical tag points to itself 6 points
- The canonical tag tells Google which address to rank when several show the same content. Google: canonical URLs
On-page 35 points
- Title tag 10 points
- The title is the headline of your search result and one of the clearest signals of what the page is about. Google: title links
- Meta description 6 points
- Google often shows it as the snippet under your title, and a clear one earns more clicks. Google: snippets
- One main heading (H1) 8 points
- One H1 tells readers and search engines the page's main topic. Google: SEO starter guide
- Headings in order 3 points
- Headings that step down in order make the page easy to scan and easy to quote. Google: SEO starter guide
- Images have alt text 5 points
- Alt text is how Google understands an image, and screen readers depend on it. Google: image SEO
- Social preview tags 3 points
- Open Graph tags set the title and image people see when the page is shared. The Open Graph protocol
Content 15 points
- Enough text to answer the search 10 points
- Pages with very little text rarely answer a search well enough to rank. Google: helpful content
- Links to your other pages 5 points
- Internal links help Google find and understand your other pages and pass authority to them. Google: crawlable links
Technical 20 points
- Served over HTTPS 5 points
- Browsers mark plain http pages as not secure, and HTTPS is part of Google's page experience. Google: page experience
- Works on phones 4 points
- Google indexes the mobile version of a page first. Without a viewport tag, phones show a shrunken desktop page. Google: mobile-first indexing
- Language is declared 2 points
- The lang attribute helps browsers, screen readers and translation tools handle the page. MDN: the lang attribute
- Structured data 5 points
- Structured data describes your business and content in a form search engines and AI can read without guessing. Google: structured data
- XML sitemap 2 points
- A sitemap lists the pages you want crawled, which helps Google find new and updated pages. Google: sitemaps
- Fast, lean server response 2 points
- A slow server delays everything after it, including the moment the main content appears. web.dev: time to first byte
How to Fix the Most Common Problems
Five fixes that come up again and again, in the order we would make them.
Remove an accidental noindex
Site builders and staging settings often leave a noindex tag behind after launch. Search your page source for noindex and check your SEO plugin's setting that discourages search engines. One line can hide a whole site.
Write a title that leads with the service
Put the service and the place first: 'Roof repair in Austin' beats 'Home | Smith and Co'. Keep it near 30 to 60 characters so Google shows it whole, and give every page its own title.
Give every page one H1
Many themes wrap the logo in an H1, so every page has two. Keep one H1 that states the page's topic and use H2s for its sections.
Say enough to answer the search
A service page with 80 words cannot answer what buyers ask. Cover price ranges, process, timelines, proof and the next step, and answer each heading's question in its first sentence.
Add structured data for your business
JSON-LD for your organization (or LocalBusiness) and for the page type lets Google and AI engines read who you are without guessing. Test it with Google's Rich Results Test after you add it.
When You Want It Done for You
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OpenSEO Audit Questions
Is this SEO audit really free?
What does the SEO audit check?
Does it check my whole website?
Why is my score different from other SEO tools?
What is a good SEO audit score?
Why can the audit not reach my page?
Does the audit see content loaded by JavaScript?
How is this different from a full SEO audit?
Do you keep the pages I check?
Want a Person to Look at Your Site?
The tool checks one page. Book a free 30-minute SEO review, or order the full Revenue Leak Audit of every page, your Search Console and your GA4.
- The quick wins on your busiest pages
- The keywords closest to page one
- Whether your tracking counts the leads you already get
- An honest answer on whether you need us at all