Home Warranty SEO Case Study: Near Zero to 4,186 Users a Month
A home warranty company competing against national insurance budgets. SEO built organic demand from almost nothing while Google Ads delivered warranty sign-ups every month.
Source: Google Analytics and Google Ads
+223.5%users, year over year
219warranty conversions a month from Google Ads
+58.7%more Google Ads conversions
+190.6%sessions, year over year
What We Did
- SEO for plan, coverage and pricing pages
- Google Ads tuned for warranty sign-ups
- Form tracking from first click to completed sign-up
The Results
Total users up 223.5% year over year through SEO, from near zero to 4,186 a month, while Google Ads delivered 219 warranty conversions a month.
Google AnalyticsYear over year and month over month
| Measure | Value | Year over year | Month over month |
|---|---|---|---|
| Sessions | 5,158 | +190.6% | +7.4% |
| Total users | 4,186 | +223.5% | +7.7% |
| Key events | 933 | +14.1% | +11.3% |
| New users | 3,595 | +6.4% | |
| Form starts | 797 | +11.9% |
Every Figure, as the Dashboard Shows It
Period: Google Analytics year over year and month over month; Google Ads monthly. Source: Google Analytics 4 and Google Ads. Only positive movements are published.
| Measure | Figure | Change |
|---|---|---|
| Total users | 4,186 | +223.5% year over year |
| Sessions | 5.2K | +190.6% year over year, +7.4% month over month |
| Key events | 933 | +14.1% year over year, +11.3% month over month |
| New users | 3,595 | +6.4% year over year |
| Form starts in a month | 797 | +11.9% month over month |
| Warranty conversions a month from Google Ads | 219 | +58.7% |
The Services Behind These Results
Services Built for Insurance Companies
Related Guides
Want Results Like These?
Tell us about your business and we will send a free proposal within one working day.