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PPC Services in Birmingham That Lower Your Cost per Lead.

Birmingham built the Industrial Revolution on hard work. We make your ad budget work just as hard.

Our PPC services in Birmingham rebuild your tracking in week one, cut the spend that never converts, and send the budget to what does. A flat fee, never a percentage of your ad spend.

  • See your cost per lead against your industry in a minute, free
  • Tracking rebuilt so every call and form is counted once
  • A flat monthly fee: we earn nothing extra when you spend more
90

Lower your cost per lead in 90 days, or we'll work free until you do.

Rather talk now? see what your ads should earn after every cost

Is Your Google Ads Budget Working?

  1. 1Your numbers
  2. 2Your site
  3. 3Book call

Last 30 days, from Google Ads under Campaigns. Use conversions for leads.

Spend above your industry's average cost per lead$2,272 a month$166.67 a lead vs the $90.92 average: about 25 more leads a month for the same budget.Why: clicks cost $10.00 vs $8.33, and 6% become leads vs 8.05%.Industry averages: LocalIQ search advertising benchmarks, 2026
113Google Ads conversions in a month for a plastic surgery clinic
219warranty conversions a month from Google Ads, up 58.7%
10+ yearsin search, through every major Google update
350+businesses served across four continents

What Your Google Ads Should Earn After Every Cost

Clicks and leads only matter if they turn into profit. Put in your own budget and numbers to see customers, revenue and the profit left after job costs, ad spend and our fee. If ads would not pay at these numbers, it says so.

Industry average (Home and home improvement): $90.92 a lead. Type yours if you know it. Source: LocalIQ search advertising benchmarks, 2026

Typical (HVAC): $7,500 per job. Type your own figure above.

40%
40%

What you keep from a job after materials, labour and other job costs. Set it to your own.

New customers each month22
Revenue each year$1,979,800
Ad spend and our fee each year$79,000
Profit after job costs, ads and our fee$712,900

Your budget fits Launch at $1,500 a month. After job costs, ad spend and our fee, the account makes about $712,900 a year: $10.02 of gross profit for every dollar of ads and fees.

Check my real numbers free

$5,000 a month ÷ $90.92 a lead = 55 leads × 40% become customers × $7,500 × 12 months = $1,979,800 revenue. You keep 40% after job costs, then pay $60,000 ad spend, $18,000 management and the $1,000 setup.

Cost per lead starts at your industry's 2026 Google Ads average (LocalIQ), and gross margin starts at 40% until you set your own. Revenue counts new customers only, not repeat business. Our fee is flat by ad spend band and never a percentage of spend.

Results From Real Google Ads Accounts

Every figure below comes straight from a client's Google Ads or Google Analytics account. Names are withheld, so each result is shown by industry.

Plastic surgery and healthcareGoogle AdsSEOSource: Google Analytics and Google Ads

A plastic surgery clinic turning ad clicks into booked consultations

A plastic and reconstructive surgery clinic in a competitive medical market needed booked consultations, not just visits. We ran Google Ads and SEO with tracking on every form, call and consultation booking.

  • Google Ads built around consultation intent
  • SEO for procedure and treatment pages
  • Tracking on forms, calls and consultation bookings
113Google Ads conversions in one month
26consultations scheduled in one month
13.3%of website visitors converted
+32.6%key events, month on month
One month of resultsMonth on month
MeasureThis monthChange
Key events293+32.6%
Form submissions74+27.6%
New users2,376+2.6%
Phone clicks38
Consultations scheduled26

74 form submissions, 38 phone clicks and 26 consultations scheduled in a single month, with Google Ads delivering 113 conversions.

Read the full case study

PPC Services in Birmingham

Birmingham is the UK's second city, with manufacturing, finance, retail and a fast growing business services sector. Buyers across the West Midlands search before they pick a supplier. People search for this as "ppc services birmingham" and "ppc management services agency in birmingham", about 210 times a month in all.

Birmingham by the numbers

What people in Birmingham search for

SearchPer month
ppc services birmingham200
ppc management services agency in birmingham10

Ahrefs Keywords Explorer, UK database, September 2026

How we work with Birmingham businesses

A global team, on UK time

Our teams in the USA, the UK and Dubai run every account. Birmingham businesses get strategy calls on UK time, shared dashboards and a written report every month.

Ads only where you can serve

We set location targeting to the places you can actually serve, from Solihull to Sutton Coldfield, and exclude the rest, so no budget goes to clicks you cannot take.

Most Google Ads Budgets Leak in One of Two Places

An expensive lead either paid too much for the click, or lost the visitor after it. The numbers already in your account show which one.

PPC advertising services are judged on one number: what a lead costs. Across 23 US industries the average Google Ads lead costs $66.69, but that hides a wide range, from about $30 in auto repair to $131.63 for lawyers. What matters is how your account compares with your own industry, and whether the gap comes from the clicks or from what happens after them. That is where every PPC audit we run starts.

$66.69average cost per lead from Google Ads search across 23 industries
8.18%of clicks become leads on average
$5.42average cost per click
$131.63average cost per lead for attorneys and legal services, the highest of the 23

LocalIQ search advertising benchmarks, US, June 2026.

How Our PPC Management Services Lower Your Cost per Lead

Four steps, in the order that saves money soonest. Tracking comes first, because nobody can lower a number they cannot measure.

  1. 1

    Track

    Week one: conversion and call tracking rebuilt, a written lead definition, and your baseline cost per lead from the last 90 days.

  2. 2

    Cut

    Days 1 to 30: search terms, negative keywords, match types and locations cleaned up. Spend that never converts stops.

  3. 3

    Convert

    Days 15 to 60: landing pages matched to each ad group, call-first layouts and rebuilt ad assets.

  4. 4

    Scale

    Ongoing: budget and bids moved to what converts, with new ads and landing page tests every month.

Conversion tracking

Every call, form and booking counted once, and nothing else counted as a lead.

What we do about itGoogle Ads conversions rebuilt with GA4 and call tracking, a written lead definition, and closed sales sent back to Google.

Accounts that count page views or button clicks as conversions teach Google to buy the wrong clicks.

Track, Cut, Convert, Scale

Much PPC campaign management starts by raising bids or launching new campaigns. We start by making sure every lead is counted and every wasted dollar is found, because that is the fastest money to recover.

  1. 1

    Track

    Conversion and call tracking rebuilt, lead definition agreed, baseline cost per lead set.

    Week one
  2. 2

    Cut

    Search terms, negative keywords, match types, locations and schedules cleaned up.

    Days 1 to 30
  3. 3

    Convert

    Landing pages for your best ad groups, call-first layouts and new ad assets.

    Days 15 to 60
  4. 4

    Scale

    Budget moved to what converts, monthly ad and page tests, and a report in leads and cost per lead.

    Ongoing

Why the order matters: raising the budget on an account that buys the wrong clicks just buys more of them. Fix the tracking and the waste first, and every dollar after that works harder.

The First 30 Days, Shown on an Ad and Its Landing Page

Accounts with an expensive cost per lead tend to share the same gaps. Here is an example of what our Convert step changes, on a typical emergency plumbing campaign.

Buyer asks: emergency plumber near me

Quality Plumbing Services | Call Today

Ad: Serving the community for over 20 years. Residential and commercial plumbing. Contact us to learn more about our services.

Landing page: the homepage, with a slideshow, the company history and a contact form at the bottom.

What the buyer sees

Ad matches the searchNo
Price or offer in the adNone
Call button in the adNo
Page matches the adNo
Phone number at the top of the pageNo

A buyer with a burst pipe sees nothing about emergencies, taps through to a homepage, and goes back to the results.

Everything Included, and What Each Part Is Worth

Every part of the engagement answers one of the reasons Google Ads usually disappoints, produces something you can check, and stays yours if you leave. Values are what each part costs to buy on its own.

The Lead Cost Engine

First 90 days
What you getWhat it solvesValue
Google Ads account auditWeek one"Our last agency just spent the budget." You see where every dollar went before we change anything.$750
Conversion and call tracking rebuild"We cannot tell which leads came from ads." Every call and form counted once.$1,200
Account restructureCampaigns, ad groups, match types and locations rebuilt around what converts.$2,000
Two landing pagesFor your best ad groupsPages that match the ad and make calling easy.$2,400
Search term and negative keyword managementBudget stops going to searches that never buy.$800 a month
Bid and budget managementThe next dollar goes where leads cost least.$600 a month
Ad testingNew ads every monthAds that filter out the wrong clicks and win the right ones.$500 a month
Landing page testingHeadlines, forms and layouts tested so more clicks become leads.$700 a month
Monthly reportLeads and cost per lead first, clicks last.$300 a month
Monthly strategy call and SlackA Google Ads specialist on call, and no chasing us for updates.$500 a month
Engine total, first 90 days$16,550

Also included at no charge

Yours to keep
ExtraWhy it mattersValue
Competitor ad reviewWhat your competitors bid on and say, and where they are weak.$500
Wasted spend reportEvery search term that spent without bringing a lead, yours to keep.$400
Offline conversion importClosed sales sent back to Google, so it learns what a real customer looks like.$800
Twelve-month testing roadmapEvery test we plan to run and why, yours even if you cancel.$600
The express laneOne approval in week one, then no chasing you for sign-off.Your time back
Extras total$2,300
Total value, first 90 days$18,850
you pay
Growth plus setup, first 90 days$8,500
Get my free Google Ads audit

PPC Services in Birmingham: Pricing and Packages

A flat fee, never a percentage: your fee depends on the size of your ad budget, not a cut of it. Ad spend is paid directly to Google, and the account always stays in your name. Prices are in US dollars.

Launch

$1,500 a month

Ad spend up to $10,000 a month

  • Account audit and restructure
  • Conversion and call tracking rebuild
  • Search term and negative keyword management
  • Bid and budget management
  • Monthly report and call
Start with Launch
Most clients choose this

Growth

$2,500 a month

Ad spend up to $30,000 a month, with the guarantee

  • Everything in Launch
  • Two landing pages built
  • Monthly ad and landing page tests
  • All five extras included
  • Monthly strategy call and Slack
  • 90-day cost per lead guarantee
Get my free Google Ads audit

Scale

$4,500 a month

Ad spend up to $75,000 a month

  • Everything in Growth
  • Landing pages for every major ad group
  • Campaigns across more services and locations
  • 90-day cost per lead guarantee
Talk through scope
$1,000 setupCovers the audit, tracking rebuild and restructure in week one. Waived if you prepay the first quarter.
Three months, then monthlyMatches the guarantee window. After that, 30 days notice, no penalty.
Never a percentageThe fee follows your spend band, not a cut of it. Above $75,000 a month we quote.
Audit on its own: $750The full account audit and a 90-day plan, with no retainer.

We Take the Risk, Not You

Two promises. One covers you if we are the wrong fit. The other covers you if we are the right fit and still miss.

If we are the wrong fit

If the week one audit shows we cannot beat your current numbers, we tell you, refund everything, and you keep the audit.

Plenty of PPC services agencies take clients they already know they cannot help. We would rather say so in week one.

If we are the right fit and still miss

By day 90, your cost per lead is lower than in the 90 days before we started, with the same lead definition and the same or higher spend. If not, we work free every month until it is.

Nobody can promise a particular cost per lead in a particular month, because auctions move. We promise measurable movement against your own account's numbers. New accounts start the guarantee once there are 90 days to compare.

What the guarantee asks of you

Read out on the first call, not hidden in an appendix. A guarantee only works when both sides know what it rests on.

  1. We set the baseline together from your account's last 90 days, before any change is made.
  2. A lead is defined in writing on day one: which calls, forms and bookings count.
  3. Admin access to Google Ads, GA4 and your landing pages within five working days of signing.
  4. Your budget stays at or above the agreed level. Cutting spend changes the maths for both of us.
  5. Tracking stays in place, and nobody else edits the account without telling us.
  6. One strategy approval within five working days. After that, the express lane needs no more sign-off.
  7. The three-month minimum is completed.

Why We Cannot Take Everyone

No countdown clocks and no invented urgency. Three real limits, and the reason behind each.

1

Business per category, per city

Two competitors bidding on the same searches in the same city means working against one of you, so it is written into the agreement.

6

New clients each month

Every account starts with a tracking rebuild and restructure that our team does by hand. Six is what that team can start properly.

12

Months your rate is locked

Prices rise as monthly places fill. Anyone who starts now keeps their rate for a full year.

A strong fit

  • A lead is worth real money to youHome services, clinics, legal, B2B PPC and ecommerce PPC with real margins
  • You spend on Google Ads and cannot say what a lead costsThe check at the top of this page is the first step
  • Your agency takes a percentage of spendOur fee does not grow when your budget does
  • You want leads this quarter, not next yearAds bring leads as soon as the account is right

Probably not yet

  • Ad budgets under about $1,500 a monthOur fee would be most of your spend; the audit may still help
  • Nobody can answer the phone when ads runPaid leads that reach voicemail are wasted
  • No way to track calls or formsWe need to count leads to lower what they cost
  • You want a specific cost per lead guaranteedNobody can honestly promise that

Where the Numbers on This Page Come From

We only use figures we can source. These are the benchmarks behind both tools, plus the services that bring leads without paying for every click.

Google Ads benchmarks by industry, 2026

LocalIQ's averages for cost per click, conversion rate and cost per lead across 23 US industries, used in both tools on this page.

Read more

SEO services

For the searches you should win without paying for every click.

Read more

Local SEO services

For the calls that come from Google Maps rather than ads.

Read more

Questions About PPC Services in Birmingham

How much do PPC services cost in Birmingham?
Our prices are in US dollars and the same for every client: Launch is $1,500 a month, Growth is $2,500 a month and Scale is $4,500 a month. The pricing section below has every plan and term.
Where is your team based?
We are a global team working from the USA, the UK and Dubai. Birmingham businesses get strategy calls on UK time, shared dashboards and a written report every month.
How many people in Birmingham search for PPC services?
About 210 searches a month name Birmingham, spread over 2 different searches. The biggest is "ppc services birmingham" at 200 a month. Figures from Ahrefs keyword data, September 2026.
What are PPC services, and why do you need them?
PPC services run your pay-per-click advertising, mostly Google Ads: choosing the searches to show for, writing the ads, setting bids and budgets, building landing pages and tracking the leads. You need them when ads are a real part of how you win customers and nobody has time to watch the account every week.
What is PPC management?
PPC management is the ongoing part: reviewing search terms, adding negative keywords, moving budget and bids towards what converts, and testing ads and pages every month. Done well, it is judged on cost per lead, not clicks.
What is included in your PPC advertising services?
An account audit, a conversion and call tracking rebuild, an account restructure, landing pages for your best ad groups, search term and bid management, monthly ad and page tests, and a report that leads with cost per lead. The table above lists every part and what it is worth on its own.
Why a flat fee instead of a percentage of ad spend?
A percentage pays an agency more when you spend more, whether or not it brings leads. A flat fee by band means the only way we look good is a lower cost per lead.
What is a good cost per lead for Google Ads?
It depends on your industry. In LocalIQ's 2026 benchmarks the average is $66.69 across 23 industries, from about $30 for auto repair to $131.63 for legal services. The check at the top of this page compares your numbers with your own industry.
How long does Google Ads take to work?
Ads can show as soon as they are approved, so tracking and waste fixes can move the numbers within weeks. Bid strategies need a few weeks of conversion data to settle, which is why the guarantee is measured at 90 days.
Is Google Ads better than SEO?
They do different jobs. Google Ads brings leads as soon as the account is right and stops when you stop paying; SEO takes longer and keeps working. Many clients run both, and the calculator above shows whether ads pay at your numbers.
Are your PPC services affordable for small businesses?
Our fee starts at $1,500 a month, so under about $1,500 of ad spend it would be most of your budget. In that case we suggest the $750 audit and a tighter setup you can run yourself, or local SEO if most of your customers are nearby.
What happens if the guarantee kicks in?
We keep managing the account with no fee until your cost per lead drops below the baseline. No cap and no claim form. Billing resumes the month it does. Ad spend is still paid to Google.
What does the free PPC audit involve?
Read-only access to your account for a few days, a review of search terms, tracking, structure and landing pages, and a 30-minute call on what we found. You keep the findings either way.

Find Out Where Your Ad Budget Goes

A free PPC audit from your own account, turned around in about a week. No obligation at the end of it.

  • Every search term that spent without bringing a lead
  • Whether your tracking counts the right leads, once
  • Your cost per lead against your industry's average
  • An honest answer on whether you need us at all

Get your free PPC audit

We reply within one working day.

No contract, no sales pressure. The findings are yours either way.